— Read the article on the opposite page about organising events. — In most of the lines 34 - 45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. — If a line is correct, write CORRECT on your Answer Sheet. — If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. — The exercise begins with two examples, (0) and (00). Organising Events First task of all, you need to be sure that an event is really the best way to get your message across to customers. Maybe advertising or direct mail would be more 34 effective instead. While an event involves persuading key people to attend, 35 and can take out a great deal of time and money, so you should think very 36 carefully before choosing that method. If you go for an event, see how soon 37 others do it, and adapt from their ideas to suit your own circumstances. You'll 38 need to produce an event strategy and checklist, and then keep on to it. Make 39 sure your key players agree to look an outline strategy at the start. The smallest 40 things can let you go down, with potentially serious results. This means you 41 should have plans in place in which case speakers arrive late, contractors are 42 unreliable or equipment fails. Keep everyone involved informed of how plans 43 are progressing, to avoid a lack of information is leading to confusion and 44 uncertainty. Form. a team and delegate responsibilities. Afterwards, thank to 45 everybody. This is very important: after all, you could well need them again next time.