1) “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.”(From Nike company) 2) It is impossible for anyone to advance within IKEA without wholly understanding and buying into the company’s philosophy and culture. For example, Managers of IKEA are encouraged to visit Sweden and learn the language and management inductions at least one week in Almbuit, where the company began. 3) The recognized business colors are black and gray, but some companies have established others as their recognized color, such as blue. 4) Operating with integrity, being ethical, and treating others with respect is at the heart of Adobe’s culture. 5) The internal event of a company really matters. Are the employees happy or do they come into work energized or do they come to work dragging themselves in? These affect the way the company operates in either a positive or negative way. 6) “Appreciating fellow team members, even small gestures” would go a long way in building the trust in the team. The company chose that as one of the team criteria. 7) Richard Branson, the founder of famous Virgin Group in UK, sets us a good example in business. He is such a free spirit in what he does in the business world. 8) Many Japanese companies make it a standard practice to start all their new recruits on the same day. In this way they form themselves into a team from day one, building an affinity which can reap benefits in years to come. 9) “In strong cultures, networks carry the beliefs and values that keep the culture alive and shared across levels, divisions, and among people.” 10) Rituals and ceremonies that can identify with a corporate whole play an important part for the winners in the business world of tomorrow. 11) In 1953, the then CEO Thomas J Watson Jnr said: “It is the policy of IBM to hire people who have the personality, talent and background necessary to fill a given job, regardless of race, colour or creed.” 12) The location of a company’s office contributes to the corporate image in today’s business world.