Ask yourself these questions to make sure you really understand your potential student: . What are unique features of your ideal students? . Is your course essential to their career, relationships, and lifestyles? How? . Look at message boards, forums, reviews of other similar books or products to learn what students ask for in other places? How will your course meet those needs? Then write your course objectives with the beginning ”At the end of the course, students will be able to... (Start with a verb. and include details on specific skills students will learn or where students can apply them.)“