Which of the following statements is true about marketing orientation?
A.
Marketing orientation stresses customer orientation .
B.
Marketing orientation means Organizational orientation, that is, marketing department is seen as of prime importance within the functional level of an organization. Information from marketing department would be used to guide the actions of other departments within the firm.
C.
Marketing orientation means mutually beneficial exchange: a firm gains revenue, customers gain the satisfaction form the purchase.
D.
Marketing orientation consider the impact of activities on all stakeholders: employees, customers, and local communities.