A. wider B. rapidly C. satisfactory D. bigger E. objects F. genuinely G. have H. arises I. possess J. suddenly K. available L. property M. item N. cultivation O. upbringing The way that people spend their money, and the (1)______ on which they spend it, are the last areas where free choice and individuality can be expressed. The choice reflects personal taste, the way people see themselves and the fantasies they(2)______about their lives, the restrictions on money(3)______to them, the presence of others in the family with a claim on that money, and the influence of current convention,(4)______, surroundings and locality. Shopping is an important human activity. Yet shoppers are faced with a confusing situation and a (5) ______changing one. The confusion(6)______ from the claims made by advertising, from inadequate information about new products, new materials, new places to shop — a confusion enhanced by rising prices and a(7)______choice of goods than ever before. The search for the right purchase is based on ignorance of one’s own needs and ignorance of the product's fitness for those needs. When choosing any particular (8) ______, there are several lines of communication which might provide some guidance. Yet none of these is entirely (9)______. For example, you can ask a shop assistant initially. Even if you find one, she may quite (10) ______ not know the answers. She may be a schoolgirl with a Saturday job, or a housewife working part-time.