Translation Many people today want to do so many things within so little time. This sense of time might be called time urgency. It is a syndrome of behavior in which people continually try to accomplish more than can be humanly accomplished. Until very recently, time urgency was thought to be a characteristic of Americans, particularly American males in the generation born in the period from the Great Depression to the end of World War II. It should be obvious that this sense of time urgency is no longer a cultural characteristic of just this one generation of American males. It is a characteristic of the Asian “salary man”, and is spreading throughout the world rapidly as one aspect of the internationalization of business. One of the most important effects of this sense of time is that in communication it will almost produce a negative evaluation to the slower participants by the faster participants. Those who share in this concept of time urgency will come to see anyone who moves more slowly than they do as conservative, as uncooperative, as resistant to change, and as opposing progress. Behind the concept of time urgency is the idea that what lies ahead in the future is always better than what lies behind in the past; it based solidly on the belief in progress.