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【单选题】
管理信息系统的英文缩写()A.
MIS
B.
DSS
C.
IBM
D.
ERP
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反馈参考答案：
举一反三
【判断题】When consumers react more favorably to a brand than to a generic or unbranded version of the same product, the brand is said to have positive brand equity.
A.
正确
B.
错误
【简答题】what happened to the house at last? The house __________.
【单选题】随着经济社会的快速发展,看电视已经成为人们娱乐的主要方式,下列说法正确的是
A.
业余时间看电视有利于身体健康
B.
从看电视的时间中抽出一部分时间去参加体育锻炼有益健康
C.
从看电视时间中抽出时间去健身房要花钱，没必要
D.
看电视影响视力，所以最好不看
【单选题】What is the role of computers in the production process?
A.
They control the techniques of production.
B.
They keep each department well-informed.
C.
They monitor the progress and status of work.
D.
They transmit directions from the management to employees.
【单选题】Two advantages of ________ are that they can facilitate new-product acceptance and provide positive feedback to the parent brand and company.
A.
product licensing
B.
brand extensions
C.
brand architecture
D.
brand audits
【单选题】The house is called 'White House' because ______ .
A.
it's covered with snow
B.
the house is very clean
C.
the stone walls of the house were painted white
【单选题】随着经济社会的快速发展,看电视已经成为人们娱乐的主要方式,说法正确的是
A.
业余时间看电视有利于身体健康
B.
从看电视的时间中抽出一部分时间去参加体育锻炼有益健康
C.
从看电视时间中抽出时间去健身房要花钱，没必要
D.
看电视影响视力，所以最好不看
【多选题】Which are the positive attitudes towards brand possession?
A.
I t involves a social need for identification, status and social recognition
B.
It is the honest pursuit of better living conditions
C.
I t can bring them comfort and it conveys a standard of excellence
D.
It ’ s a way for people to show off and be snobbish
【单选题】What is the role of computers in the production process?
A.
They Control the techniques of production.
B.
They keep each department well-informed.
C.
They monitor the progress and status of work.
D.
They transmit directions from the management to employees.
【简答题】There was not one house that was not misshapen, and there was not one house that was not shabby.
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