A display window, commonly 1 as a shop window or store window, is a window 2 at the front of the store in which products can be placed to encourage potential customers to 3 the store. The display window is usually decorated with products 4 in the store. These products and the organizetion of the display are usually known as window dressing, and it can vary by store, by seasonn, and 5 the customers the store is trying to attract. The window is usually well-lit, 6 the store is closed, to allow passers-by to peruse the products. Many stores feature a very large display window, 7 larger products and decorations can be used for window dressing. Stores with a sidewalk in front of them will benefit 8 well-designed window dressing, as pedestrians walking by or even motorists driving by are more 9 to notice the store if the display window is 10 decorated. The display can be changed to 11 a specific sale, to accommodate a specific season, or to simply display some of the store's 12 popular products. Most stores leave lights 13 in the display window 14 night so customers can see the products 15 any time of day.