【单选题】An opinion poll was conducted in the early 1990's to ascertain the cultural attitudes of residents of five countries in Western Europe (Britain, France, Italy, Spain and Germany). One thousand people,...
A.
It is about people's preference in spare time.
B.
It is about a poll interviewing people's cultural attitudes.
C.
It is about a poll investigating people's view toward their neighboring countries.
D.
It is about editorial criticizing cultures in different countries.
【简答题】A. 生理需求→满足最低需求层次的市场,消费者只要求产品具有一般功能即可。 B. 安全需求→满足对“安全”有要求的市场,消费者关注产品对身体的影响。 C. 社交需求→满足对“交际”有要求的市场,消费者关注产品是否有助提高自己的交际形象。 D. 尊重需求→满足对产品有与众不同要求的市场,消费者关注产品的附加价值。 E. 自我实现→满足对产品有自己判断标准的市场,消费者拥有自己固定的品牌 需求层次越高...