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【单选题】
EPIRB应能从至少______米高处跌入水中而不损坏。A.
20
B.
15
C.
12
D.
10
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举一反三
【单选题】Teen Mania Inc., a company marketing adventure sports merchandise for teenagers, targets the world's teenagers, who have similar needs and buying behavior even though they are located in different cou...
A.
income segmentation
B.
psychographic segmentation
C.
gender segmentation
D.
intermarket segmentation
E.
occasion segmentation
【单选题】Malcolm Sanders, a graduate student from Boston, makes customized snowboards for local snowboarding enthusiasts. The demand for snowboards peaks during the winter months, a busy time for Malcolm. He a...
A.
gender segmentation
B.
psychographic segmentation
C.
occasion segmentation
D.
geographic segmentation
E.
age and life-cycle segmentation
【单选题】下列关于锯割时起锯方法的描述错误的是( )
A.
起锯分远起锯和近起锯两种，一般采用远起锯
B.
无论哪种方法起锯，起锯角度都要小，一般小于 15 °
C.
为了起锯平稳，位置准确，可用左手大拇指确定锯条位置
D.
起锯时压力要小，行程要长
【单选题】UK house builders are increasingly focused on building flats and apartments in towns and cities that appeal to single-person households. What kind of segmentation is encouraging house builders to do t...
A.
Socio-economic segmentation
B.
Age
C.
Demographic segmentation
D.
Gender segmentation
【单选题】Saga offers a wide range of products such as holidays and insurance for adults aged over 55. What kind of segmentation is Saga using in its marketing strategy?
A.
Demographic segmentation
B.
Gender segmentation
C.
Socio-economic segmentation
D.
Lifestyle segmentation
【判断题】Gender segmentation has long been used in clothing, cosmetics, toiletries, and magazines.
A.
正确
B.
错误
【单选题】Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
A.
geographic segmentation
B.
benefit segmentation
C.
occasion segmentation
D.
demographic segmentation
【单选题】Calypso Motors recently rolled out its Proteus hatchback. Proteus combines the attractiveness of a luxury car with the excellent agility of a sports car. Calypso Motors is confident that Proteus will ...
A.
benefit segmentation
B.
geographic segmentation
C.
income segmentation
D.
gender segmentation
【单选题】Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
A.
geographic segmentation
B.
benefit segmentation
C.
occasion segmentation
D.
demographic segmentation
E.
psychographic segmentation
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