In 1981, for example, an ( ) elderly woman ( ) in a TV ( )in which she looked at a very small hamburger and ( )loudly, “ Where’s the beef? ” These three words made her famous. Suddenly she appeared in ( ) and newspapers, and on TV shows. She was immediately popular. She was “ in ” . However, this kind of ( ) does not last long. Such people are famous for a very short time—they are fads.