The target markets for liquid soaps are supermarkets, hotels, restaurants and some higher income families. While 1 __________ the new products into market, they should pay attention to the brand. It is important to let people know the company and be trust in the 2 _________, so customer loyalty is a 3 ___________ for them. The cost price of liquid soaps is usually higher than that of local ones. To solve the problem, they’ll 4 __________ a high price at first, when more people know the brand, they’ll make some 5 ______________ activities to hit a peak in sale. After the customer base is solid on product, they’ll bring the price up. (promotional/mark/challenge/brand/launching)