What is meant by the requirement for a market segment to be responsive?
A.
The segment identified by a marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix.
B.
All the segments identified by a marketer should respond to the marketing mix.
C.
All the segments identified by a marketer should not respond to the marketing mix.
D.
The segments identified by a marketer should not differ in the level of their responsiveness to the marketing mix.