Four things owners need to do: 1. know what websites are ________ at 2. draw up a list of ________ they want it to do 3.________ the site to fulfil needs 4. make it ________ to use. Otis website is good because: 5. it ________ people know how many lifts they need 6. people can choose what ________ of lift they need. Business websites: 7. can't ________ with TV commercials 8. are bad at getting ________ messages across 9. can't display very high-quality ________