Through the use of social media, businesses can get their messages across in a different way from the method they use (in more traditional media) ___________ .They can have more engaging, two-way conversations with customers. Companies can also use social media for other purposes, such as using Facebook to contact young people (to investigate market trends)___________. On the other hand, social media present a big (financial)_________ risk. A story can spread very fast, so companies have to react much faster to counter the risk. One example is a story that was going around that Ford had tried to (buy out) _________ a very small dealership's website. Ford's Social Media Manager sent out (e-mails) _________ to find out Ford's side of the story and he was able to (take legal action against) ____________ social media sites and successfully deal with the problem.