But these things are everywhere. They're on sites big, they're on sites small. This is a______1______ experience. What a 404 page tells you is that you fell through the cracks. And that's not a good________2________ when you're used to experiences like this. You can get on your Kinect and you can have unicorns dancing and _______3_______ spraying out of your mobile phone. A 404 page is not what you're looking for. You get that, and it's like a _______4_______ in the face. Trying to think about how a 404 felt, and it would be like if you went to Starbucks and there's the guy behind the counter and you're over there and there's no skim milk. And you say, "Hey, could you bring the skim milk?" And they walk out from behind the_______5_______and they've got no pants on. And you're like, "Oh, I didn't want to see that." That's the 404 feeling.