Each company has many 'publics' who should be able not only recognize its name 【21】______ to correctly identify its industry and its 【22】______ line. These publics include present customers and stockholders as well as banks, insurance companies, stockbrokers, and securities 【23】______ who supply the company with essential services and capital. The 【24】______ names of many well-established companies can be a of misinformation, thereby 【25】______ communication with them. This was the problem that faced Michigan Seamless Tube Company—a company with sales of ＄128 million a year. In the first 【26】______ ,the company's name tells us that it is located in Michigan 【27】______ that it manufactures seamless tubing. What the name does not 【28】______ to most people is the fact Michigan Seamless Tube also has operations in five 【29】______ states and has a varied product line—speciality forgings, broaching machines, tools, and steel bars — in addition to seamless tubing. The problem was 【30】______ by the company's 【31】______ , which operated 【32】______ their own names and were not clearly identified with the 【33】______ company. Customers, suppliers, and the financial community did not see Michigan Seamless Tube as a 【34】______ based metal producer. They perceived it only as a small, 【35】______ , regional manufacturing company. The company's 【36】______ decided to adopt a new corporate identity. The 【37】______ point for this change was the company name. The new name had to be one that could encompass all of the company's products and subsidiaries, a name that would correctly project the image of a 【38】______ corporation. After considering many different possibilities, management decided on a 【39】______ word: Quanes — a name 【40】______ from a combination of the first three letters of the word ' quality' and the first three letters of the Latin word 'nex', which means connection. 【21】