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【多选题】
色彩的渐变有以下几种:A.
明暗渐变
B.
色相渐变
C.
纯度渐变
D.
冷暖渐变
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举一反三
【单选题】According to the announcement, what will be offered at the fundraiser?
A.
Volunteer's identification
B.
Music and refreshments
C.
Opportunity for an employment
D.
Lower interest rate
【单选题】What problem is indicated in the second paragraph?
A.
Insufficient attention to brand identity damages company profits.
B.
A lack of product diversity reduces a company's appeal.
C.
Business leaders are not attracted to slow-performing companies.
D.
Slow reactions to business trends reduce investors' interest.
【单选题】What business has a brand?
A.
Only big companied who have enough money for branding.
B.
Only big companies and small ones who understand the importance of branding.
C.
Each business, big or small, has a brand.
D.
Only those successful companies.
【单选题】When a marketer expresses his or her vision of what the brand must be and do for consumers, they are expressing what is called ________.
A.
a brand promise
B.
a brand mission
C.
brand equity
D.
a brand position
E.
a brand concept
【单选题】What is a brand?
A.
a product
B.
what people feel about you, your product, the service you provide or your organization.
C.
logo
【单选题】________ is what drives the differences that manifest themselves in brand equity.
A.
Brand image
B.
Consumer income
C.
Consumer purchasing power
D.
Consumer knowledge
E.
Brand perception
【多选题】关于利息理解正确的有( )
A.
从债权人的角度看，是债权人贷出资金而从债务人处获得的报酬
B.
从债务人的角度看，利息是债务人为获得货币资金的使用权所花费的代价
C.
利息是债务人使用资金的 “价格”
D.
利息来源于货币资金的自行增值
E.
利息来源于利润
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