(1) Your decision to buy Equal Exchange Coffee need not be completely altruistic. ____________________________ ∴ (2) We take as much pride in refining the taste of our gourmet coffees as we do in helping the farmers who produce them. (from 1)

(1) We take as much pride in refining the taste of our gourmet coffees as we do in helping the farmers who produce them. ____________________________ ∴ (2) Your decision to buy Equal Exchange Coffee need not be completely altruistic. (from 1)

(1) Equal Exchange Coffee company takes as much pride in refining the taste of their gourmet coffees as they do in helping the farmers who produce their gourmet coffees. (2) Equal Exchange Coffee company takes great pride in helping the farmers who produce their gourmet coffees. ____________________________ ∴ (3) Equal Exchange Coffee company takes great pride in refining the taste of their gourmet coffees. (from 1-2) (4) If Equal Exchange Coffee company takes great pride in refining the taste of their gourmet coffees, then their gourmet coffees will taste good. ____________________________ ∴ (5) Equal Exchange gourmet coffees will taste good. (from 3-4) (6) If Equal Exchange gourmet coffees will taste good, then you can make yourself happy by buying Equal Exchange gourmet coffees. ____________________________ ∴ (7) You can make yourself happy by buying Equal Exchange gourmet coffees. (from 5-6) (8) If you can make yourself happy by doing something, then your decision to do it need not be completely altruistic. ____________________________ ∴ (9) Your decision to buy Equal Exchange need not be completely altruistic. (from 7-8)