Which of the following best describes product positioning?
A.
differentiating a market offering to create superior customer value
B.
arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
C.
identifying consumer needs and creating a product to meet those needs
D.
evaluating each market segment's attractiveness and selecting one or more segments to enter
E.
dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors