In fact, (1) is not a simple product like your (2) . I t is a kind of (3) that makes something else more (4). For example, suppose you have a (5) of written directions f or getting to the bank. Now imagine you have a mapping (6) that you could use to pinpoint where you (7) to go ( the bank ) . Not only could that (8) print out detailed (9) of how to get to the bank , i t could also display a full - color image of a map to the bank , along with a brief (10) segment telling you the traffic conditions on the roads around the bank .