Comprehensive Exercises How t o Handle Angry Customers ? Angry customers tend to aim their dissatisfaction and complaints at staff members. If this happens to you, you should remember that they are actually expressing their dissatisfaction about the company and not about you as an individual . But if you wish to be successful in any business, then you have to learn how to handle angry customers. Here are a few guidelines to help you develop your own personal strategy for dealing with angry customers. Never argue back. You must stay calm and aim to satisfy the customer even in the most difficult situations . It is only by listening to their ideas and suggesting a possible solution that you will solve the problem and send the customer away happy. Use your ears more than your mouth. Make sure you listen more than you speak. By listening carefully, you will be able to understand the reason why the customer is complaining, so that satisfactory steps can be taken. Show that you care. Use every opportunity to express your apology and concern . You have to show that you will do everything within your power to try and solve the problem, which will win the customer over . There will be a significant change in their behaviour. Control your anger and be patient. Learn to relax and calm yourself. Having patience with your customers and with yourself will go a long way toward winning over angry customers. The above guidelines are very useful in every situation in life and you can be successful in times of difficulties by following them. If you follow the above advice , you are sure to succeed in your career. At whom do angry customers tend to aim their dissatisfaction and complaints?