IKEA offers the same (1) ______________ everywhere — they don’t (2) _______________ its stores to local (3) ______________. He believes IKEA will double its sales in the next five years, adding 34 new (4) ____________ stores worldwide. He goes on to say that the company’s (5) _____________ is to concentrate on the already existing markets. But the strategy also shows IKEA’s need to (6) ________________ its position in the newer Russian and Chinese markets. Both of these markets have very big (7) __________________ for IKEA. There are a lot of people out there with (8) _____________ earnings, which is perfect for IKEA’s concept.