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Section A Directions: In this section, there is a short passage with 5 questions or incomplete statements. Read the passage carefully. Then answer the questions or complete the statements in the fewest possible words. In a world increasingly fearsome and fragile, TV commercials present an oasis (绿洲) of calm and comfort. For six minutes in every hour, viewers know that they will be drifted away from this cruel world into an idealized well-ordered land. You and I may experience real life as largely tired and chaotic but in the world of the TV commercials happy families may be seen to gather at breakfast time for convivial (欢乐的) bowls of cornflakes, their teeth free of decay, their hair innocent of dandruff, their shirt whiter than snow. TV advertising in Britain, obsessed (困扰) with the symbol of the good life, exploits a strong desire for evidence of old fashioned security. Things were better in the old days: bread was crusty and beer was a man's drink. But in selling the idea of a better life, it strikes me that most British commercials fail in their primary function. I cannot be alone among those who usually remember everything about TV advertising except the product it is designed to publicize. In other superb commercial, a distinguished-looking Italian butler drives a car headlong into a vast dining-hall to serve champagne~ What on earth was it selling? The champagne? The car? What car? Search me. Viewers reveled in the medium and forgot the message. American advertisers don't make such mistakes. A typical US commercial features a woman in a kitchen holding a highly visible bottle of something or other and selling it hard. No art, no craft, just the message. America sells the steak, while Britain sells the sizzle. A nation needs symbols. We need proof that lovely things still endure, like a team of shire horses criss-crossing the landscape at sundown. We want to be reminded that they still exist, that we may still come across pockets of reason and beauty in a world less sensible and less beautiful each day. TV commercials provide us with those symbols. They provide a link with the way we like to think we were. They help us to keep in touch with lost innocence. According to the passage, what is the main function of TV commercials?
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举一反三
【单选题】The rising crime rate is ________ major concern of ________ sociey.
A.
the, the
B.
a, /
C.
a, the
D.
/, the
【判断题】对非智能对象图层的图像进行反复的变换操作,会影响图像的质量。
A.
正确
B.
错误
【单选题】In actual business, who issues the offer?
A.
the seller or the buyer
B.
the seller
C.
the buyer
D.
the carrier
【单选题】__________ mainly studies the basic operation processes of goods or services transactions between different countries or regions, including the basic principles of buying and selling goods or services...
A.
International trade practice
B.
International trade
C.
Trade in services
D.
International investment
【简答题】根据下列材料请回答下列题: 【问题】 1.进口硅酮结构密封胶使用前应提供哪些质量证明文件和报告? 2.事件一中,施工单位对甲供的木龙骨是否需要检查验收?木龙骨使用前应进行什么技术处理? 3.事件一中,外墙陶瓷砖复试还应包括哪些项目?是否需要进行内墙砖吸水率复试?铝塑复合板应进行什么项目的复验? 4.事件二中,施工单位的做法是否妥当?为什么? 5.指出事件三中外墙饰面砖样板件施工中存在的问题,写出正...
【判断题】The body of the letter is the most important part in a business letter, which carries the actual message you are sending.
A.
正确
B.
错误
【简答题】Sometimes the ideas in a aren’t much different from the ( ) of an actual business (real).
【单选题】The practice can occur in actual business meetings where they _____________ some time to make it possible to reflect on their actions and to correct them.
A.
set back
B.
set aside
C.
set forth
D.
set out
【单选题】In actual business, when the FOB term is used for the transaction, the buyer often entrusts the seller to charter the ship and book the shipping space, and the buyer will take the charges. If the ship...
A.
The seller is not liable, and the risk is borne by the buyer
B.
The seller assumes the responsibility, and the risk is also borne by the seller
C.
The buyers and the seller share the responsibility and the risk
D.
Neither the buyer nor the seller assumes the responsibility, and the contract ceases to be performed
【判断题】对非智能对象图层的图像进行反复的变换操作,会影响图像的质量。
A.
正确
B.
错误
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