Tom (T)and Fred(F) are talking about trade shows T: Good morning, Fred. F: Good morning, Tom. How is it going? T: Not too bad. I’m reading some articles about trade shows. I’d like to ask you some questions. The first question is : What ___1___ can I expect if I exhibit at trade shows? F: Well, you can use trade shows to ___2___ your products or services. T: Yes, but can you be more specific? F: Of course. You may know that exhibiting at trade shows is an effective way to test ___3___ or ___4___ new products and services. Trade shows offer you an opportunity to ___5___ your products or services to customers ___6___ . T: I see. F: Trade shows are also good opportunities for ____7____ new business since many ___8___ customers and suppliers are concentrated in one place. T: Thank you for your professional expression. I wonder what’s the most important thing to know about if I want to exhibit at a trade show? F: As an ___9___, choosing an appropriate trade show is ___10___. If the trade show is too specialized or too broad, it’s unlikely to attract visitors who want to buy what you sell, and participating in trade shows can be a waste of time. So you see, when you attend a trade show, you should make sure what kind of customers you want to reach and what you want to achieve. T: Anything else I should know? F: One more thing. You should make specific and measurable goal s . If you choose your show carefully and give yourself enough time to plan your goals, you’ll have a good chance of doing successful business. T: Great.!You are a real specialist . Thanks a lot. F: You are welcome.