Companies in the (1 high) competitive electronics industry are discovering something (2 surprise) and curious: Brands matter almost as much as exciting new technology.This has been (3 clear) demonstrated by Samsung Electronics, which made a(n) (4 dramatic) new entry into the (5 particular) difficult digital market this year. Once best known for microwave ovens, it has transformed itself into a(n) (6 real, cool) brand and is (7 success) selling (8 style) flat-screen TVs, digital cameras, and mobile phones. Their sales figures have done (9 increase, good) and they are positioned to beat Motorola as the second biggest manufacturer of mobile phones. Samsung has proven that a combination of clever brand building and (10 good, design) products can work miracles. They have understood that a brand without good products will lose popularity (11 incredible, rapid) , but the (12 amaze) thing is that the opposite is also true. The market is (13 crowd) with firms with a few great products but weak brands. To succeed and grow as (14 fast) as Samsung has requires a strong brand, as well as (15 true, innovate) products.