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【简答题】
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参考答案:
举一反三
【判断题】营销策划的核心是创意。
A.
正确
B.
错误
【单选题】Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were desig...
A.
downsizing strategy.
B.
emergent strategy.
C.
deliberate strategy.
D.
concurrency control strategy.
E.
unrealized strategy.
【单选题】Based on external and internal analyses, top-level executives design a rational and structured strategic plan that is called ____________.
A.
scenario planning
B.
an emergent strategy
C.
an intended strategy
D.
an unrealized strategy
【单选题】每个人都有热情,不同的是有的人的热情能够保持三天,有的人的热情能够保持30天,有的人的热情能够保持3年。而一个成功的人能保持30年,甚至终生。终生的热情来自对奋斗目标的热情与追求。上述这段话表明()
A.
职业理想是人在活动中,追求工作、职业发展的动力来源
B.
每个人都有理想,不同的是有的人的理想是远大的,有的人的理想则是渺小而短暂的
C.
理想的实现主要凭热情
D.
只有不懈地追求奋斗,理想才能实现
【判断题】创意是营销策划的核心。( )
A.
正确
B.
错误
【单选题】Japan Railways diversifying into bottled water is an example of turning a problem into a business opportunity. What type of strategy process does this represent?
A.
Top-down strategic planning
B.
An emergent strategy
C.
An unrealized strategy
D.
Scenario planning
【单选题】The combination of intended and emergent strategies is called a(n) _______________.
A.
unrealized strategy
B.
realized strategy
C.
dominant strategy
D.
developing strategy
【单选题】市场营销策划的核心是()
A.
目标
B.
信息
C.
创意
D.
市场
【单选题】According to Mintzberg, the part of the the formal planning process or rational strategic plan that as accomplished, we referred to as
A.
The planned or intended strategy
B.
The deliberate strategy
C.
The emergent strategy
D.
The unrealized strategy
【单选题】Unrealized strategy is when a part of the firm's strategy ________________________.
A.
is discontinued due to unexpected events
B.
is evaluated because of expected events
C.
is eliminated due to expected events
D.
is incorporated due to unexpected events
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