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【单选题】
以下属于行为疗法的是（ ）A.
阳性强化疗法
B.
催眠
C.
投射分析法
D.
合理情绪疗法
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举一反三
【单选题】The most visible type of advertising is national consumer advertising, with an another name for this ________.
A.
Branding advertising
B.
retail advertising
C.
political advertising
D.
directional advertising
【单选题】The reason why advertising is wasteful is that ______.
A.
the cost of advertising acids to the cost of consumers
B.
the cost of advertising adds to the cost Of goods
C.
advertising encourages consumers to buy a brand
D.
advertising simply moves sales
【单选题】The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For exam...
A.
stressing their high quality
B.
convincing him of their low price
C.
maintaining a balance between quality and price
D.
appealing to his buying motives
【单选题】Although Coca-Cola Co. spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of the critical U. S. cola market decline. Meanwhile, Pepsi Co. is riding a ...
A.
the successful strategies for the sugar water industry
B.
the cola fight between Coke and Pepsi
C.
the reasons for the decline of Coke
D.
the importance of image in 15romotion plan
【多选题】According to the objective of advertising, we can classify the advertising into few types, such as ( ).
A.
Informative advertising
B.
Mentioned advertising
C.
Persuasive advertising
D.
Reminder advertising
【单选题】The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For exam...
A.
stressing their high quality
B.
convincing him of their low price
C.
maintaining a balance between quality and price
D.
appealing to his buying motives
【简答题】阅读理解 The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For...
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