回答{TSE}题： How Technology Pushes Down Price 1 Prices have fallen in the foodbusiness heeause of advances in food production and distribution technology.Consumershave benefited greatly from those advances．People who predicted that the wold would run out of food were wron9．We are producing more and more food with less and less capital.Foodis therefore more plentiful and cheaper than it has ever been．Spending on food compared with other goods has fallen for many years，and continues to drop． 2 Supermarkets have helped pushdown prices mainly because of their scale．Like any big business’they can invest in IT systems that make themefficient．And their size allows them to buv in bulk．As supermarkets get bigger，the prices getlower． 3 Huge retail companies such asWal-Mart have tremendous power and they can put pressure on producers to cuttheir margins．As a result，some producers have had to make cuts．Inrecent years. Unilever has cut its workforce by33，000 to 245，000 anddropped lots of its minor brands as Dart of its“path to growth”strategy．Cadbury has shut nearly 20 percent of its 133 factories and cut 10Dercent of its 55，000 global workforce．These cuts help keep costs down，and theprice of food stays low． 4 Does cheap food make people unhealthy? Cheap food may encotlrage people toeat more．Good companies certainly think that givingpeople more food for their money makes them buy more．Givingpeople bigger portmns IS an easy way of making them feel they have got a betterdeal．That is why Dortions have got larger and larger．In America，soft drinks came in 80z(225g)cansin the past，then 120z(350g)，andnow come in 200z(550g)calls．If a company can sell youan 80z portion for$7，they can sell you a 120z portionfor$8．The only extra cost to the company is the food，which Drobably costs 25 cents． 5 Now companies are under pressureto stop selling bigger portions for less money．But it is hard to change the trend． {TS}Paragraph 1__________