MEMO To: All employees From: Frank Palmer, CEO Date: October 3 Subject: Budgeting for marketing We will need annual revenues of more than $3,000,000 to support our marketing plan. Currently, an average of 5.0% of our total sales is used for marketing expenses. We need to increase that amount from this year. It is our belief that strong marketing will make us more competitive. Our rival, Poliris Corp., has increased their revenues by investing more into marketing. However, we will not invest more in marketing activities if our revenues decrease. According to our analysts, we can anticipate at least a 3% rise next quarter. Please send me any questions, comments or suggestions you might have about this matter by e-mail at palmer@nova.com. To: Frank Palmer From: Karen Livingston , Human Relations Director Date: October 4 Subject: Budgeting for marketing Dear Frank Palmer, I have a question about the memo you sent out. How often will revenues be tracked? I believe that we need to keep track of how much revenue increase we will have as a result of this new marketing budget plan. We also need to consider our fixed costs such as salaried staff. I believe this plan will require more staff, so we should be considering those extra costs. I'd like to go over these points, as well as other issues in relation to the staff, with you in person. Please let me know if you are available for a meeting on Friday. I'm meeting with a client in the morning, so the afternoon would be best. Regards, Karen Livingston What is the purpose of the memo?