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【单选题】
品牌体验效果评估,以下说法不正确的是:A.
评估方式包括定量评估和定性评估两种；
B.
定量评估主要是通过对销售额、品牌溢价水平、顾客忠诚度的变化等指标的测量进行；
C.
定性评估主要是采用访谈、心理投射等心理学的调查手段，来分析消费者的品牌认知、联想、感受等，是否符合体验设计的愿望；
D.
定量的效果测量重要于定性的效果调查。
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【简答题】Para.4 Abraham Lincoln 5. What enabled Lincoln to succeed despite all the misfortunes in his life? (Paras. 4) His ___________________.
【简答题】I can find my toy, but where’s (you) toy?
【单选题】What enabled Abraham Lincoln to succeed?
A.
fortune
B.
optimism
C.
efforts
D.
ambition
【单选题】Protocol was ________ enabled him to make difficult decisions without ever looking back.
A.
who
B.
what
C.
which
D.
that
【单选题】You can find _________ you need at the shopping centre, which isalways busy at the weekend.
A.
whichever
B.
wherever
C.
whoever
D.
whatever
【简答题】小题1:.. You can find out the reason for this f__________ (失败). 小题2:.. No one can a__________ (取得成就) anything without effort. 小题3:.. That rich man has a large staff of s__________ (仆人). 小题4:.. He made a...
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