And after World War 2, employers started offering health insurance. Suddenly, demand was (4) . From 1940 to 1955, Americans with health insurance went from 10% to more than 60%, that demand created a business opportunity and for profit companies started to (5) . “ I nsurance was the first sector because it's in some ways the original sin in the sense of its separation of the consumer from payment, right? so it felt like nobody was paying.” By 1951, Aetna and Cigna were major players in the for-profit health insurance market and in1965 President Johnson (6) Medicare and Medicaid .