1 Conducting business deals with the French requires you to follow some very important protocol. Business communication and relationships are not as casual in nature as they may be in the United States. Specific methods of communication along with behavior are expected from any visitor. It is important that you learn a little about French business etiquette before you go there to do your business with them, no matter how big or small it may be. Here is a small guide that is likely to help you in your effort to learn more about the way the French conduct their business, and how you can fit into this culture. Question 1. Why should you learn French business protocol if you want to conduct business with the French?