Task 2 Directions: This task is the same as Task 1. The 5 questions or unfinished statements are numbered 41 through 45. Advertising informs consumers about new products available on the market. It gives us information about everything from toothpaste to computers and cars. But the 'information' it provides is actually very often 'misinformation'. It tells us the products' benefits but hides their disadvantages. Advertising not only leads us to buy things that we don't need and can't afford, but it also confuses our sense of reality. Advertisers use many methods to get us to buy their products. One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives. Advertisements show ns who we aren't and what we don't have. Advertisements make us. afraid that people won' t like us if we don' t use the advertised products. If fear is the negative(消极的)motive for buying a product, then wanting a good serf-image is the positive reason for choosing it. Each of us has a mental picture of the kind of person we would like to be. Advertises get psychologists to study the way consumers think and their reasons for choosing one brand instead of another. These experts tell advertisers about the motives of fear and self-image. They also inform. them about recent studies with colors and words. Many people believe that advertising does not affect them. They know that there is freedom to choose. Unfortunately, they probably don't realize the powerful effect of advertising. They may not understand advertisers spend billions of dollars each year on aggressive(过分的)competition for our money, and they are extremely successful. What's the purpose of advertising?