Why should job-seekers care about a potential employer's corporate culture? Aren't there more important factors to consider, (21) as the job itself, salary and bonuses, and fringe benefits? These factors are indeed important, (22) increasingly career experts are talking about the importance of employee-employer fit in (23) of culture, with the idea that how well the employee 'fits' the culture can make the difference (24) job-search success and failure. What is corporate culture? At its most basic, it's described as the (25) of an organisation, or simply as 'how things are done around here.' It guides how employees think, act, and feel. Corporate culture is a broad term used to define the unique personality or character of a particular company or organisation, and includes such elements as (26) values and beliefs, corporate ethics, and rules of behavior. Corporate culture can be expressed in the company's mission statement and other communications, in the architectural style. or (27) decor of offices, by what people wear to work, by how people address each other, and in the titles given to various employees. How does a company's culture (28) you? In many, many ways, for instance, the work environment, including how employees interact, the degree of competition, and whether it's a fun or hostile environment—or something (29) between. How do you uncover the corporate culture of a potential employer? The truth is that you will never really know the corporate culture until you have worked at the company for a number of months, but you can get close to it through research and observation. Understanding culture is a two-step process, starting with research before the interview and (30) with observation at the interview. (21)