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【单选题】
促销目标是企业通过开展各类促销活动所达到的预期目的。某企业围绕“塑造品牌、提升知名度”开展促销活动时,应该树立的促销目标是A.
销售增长率
B.
市场占有率
C.
品牌知名度
D.
竞争对手的满意度
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举一反三
【单选题】The fundamental set of assumptions, values, and ways of doing things that has been accepted by most of a company's members is called its:
A.
environment.
B.
atmosphere.
C.
values.
D.
culture.
【单选题】A company determined the following values for its inventory as of the end of its fiscal year: What amount should the company report for inventory on its balance sheet?
A.
$35,000.
B.
$40,000.
C.
$45,000.
D.
$48,000.
【单选题】The fundamental set of assumptions, values, and ways of doing things that has been accepted by most of a company's members is called its
A.
culture
B.
environment
C.
atmosphere
D.
values
【单选题】The fundamental set of assumptions, values, and ways of doing things that has been accepted by most of a company's members is called its
A.
culture.
B.
atmosphere.
C.
environment.
D.
values.
E.
ethos.
【单选题】The set of benefits/values a company promises to its customers is called _______.
A.
value proposition
B.
advertising
C.
supply and demand
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