Engle: One __________ is paint, like the ad for the TV show that's going up here. But wallscapes can also be made from cloth. And our __________ does three-dimensional ads. For example, we did one for a sports __________ company that had a 25-foot plastic basketball coming out of the side of the building. Cho: That's incredible. But I __________ wallscapes are very expensive to put up. Why do companies choose this form of __________ ? They could choose something __________ , like a newspaper ad. Engle: Well, imagine that you're walking __________ in a city, and you turn a __________ and suddenly you see this enormous ad. You’re not going to forget it, are you? There's no way to have that kind of surprise with a __________ ad in a newspaper. Wallscapes __________ in getting people's attention.