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【2015南通二模卷】 (10分)本田汽车公司汽车大王——勤社长,别出心裁的出了一个为销售汽车而绿化街道的“本田妙案”。此方案一推出,即收到意想不到的效果。 “本田妙案”是怎样产生的呢?勤社长在每天外出和上下班途中发现,汽车在飞跑过程中排除的大量废弃严重污染了城市环境,不但乌烟瘴气,而且还造成了街道旁绿树的枯萎。勤社长看到自己的产品给环境带来的不利影响,心情非常沉重。他决心解决这个问题,恢复大自然的本来面貌。于是乎,勤社长亲自制定了“今后每卖一辆车,就要在街道两侧种一颗纪念树”的经营方针;随后本田公司又将卖车所得的利润一部分转为植树的费用,以减轻越来越多的汽车排气对城市环境的污染。“本田妙案实施后,汽车一辆辆的开出厂门,街上的树木也一棵棵栽上,绿化地带也一块块铺开。消费者心中自然产生了一种强烈的需求愿望:同样是买汽车,为什么不买绿化街道的本田汽车呢?既可买到需要的产品,还可以美化生活环境,这可真是有心栽花花不开,无心插柳柳成荫。这种别出心裁的“我为你植树”的营销策略,使本田汽车的营销量与“绿”俱增,在汽车行业激烈的市场竞争中,一直立于不败之地。 分析:(1)请分析说明本田是怎样面对经营环境的?( 6 分) (2)我国大中城市目前面临的汽车污染也十分严重,你认为该案例对我国企业汽车营销有何启示?( 4 分)
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30. More than 20 years ago he was badly wounded in the anti-Vietnam war. Since then he can only walk _____ an arm-chair . A．in
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person asleep, people present
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person asleep, present people
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