Time-to-________: how long does it take to capture a customer’s order and to deliver the product to the retail customer’s satisfaction? Traditionally in fashion industries orders from retailers have had to place on suppliers’ books many months ahead of the season. Nine months was not unusual as a typical ________. Clearly, the risk of both obsolescence and stock-outs is high, as well as the significant ________ carrying cost that inevitably is incurred somewhere in the supply chain.