When you are starting a small business, you should write a business plan. Writing a business plan is the most important ___11____. This is how people will think about your business. When you __12__ support from a bank, the bank will read your plan seriously before it gives you any help. Even if you're starting the business with ___13____, you will still need to have a written plan to help ____14____ your business. The marketing plan is the important part of a business plan. It will help you to sell the products or ___15____.