How can you create a “Delight Divide?”
A.
Offer a 30% price discount
B.
Offer a two for one sale
C.
Set a deadline for when your innovation will cross the chasm
D.
Offer an innovation that is so much better than competitors’ products that your loyal customers will recommend your innovation to their friends
E.
Offer customers who buy the premium version of your innovation a chance to enter a lottery for a one-week vacation on a tropical island